What is a brand and how do I create one?

A brand is the identity your customers see. Each brand has its own:

• short name used in the portal address, logo and colours,
• sender email address and signature,
• privacy notice link,
• request reference format,
• customer-facing agent names, such as full names or aliases,
• customer portal and chat widget.

You can create separate brands for different products or companies. Manage them under Customer Service settings → Brands.

A brand's short name cannot be changed later because existing customer portal links depend on it. Choose it carefully.